Principles of UI/UX Design

 

1. Meet the users’ needs

The foremost of all UX design principles is to focus on users throughout the design process. Your work needs to center on improving your users’ experience with your product or service.

2. Know where you are in the design process

A lot of work goes into designing, so knowing your place in the process is significant in several ways. Firstly, you’ll need to use different tools for each phase. Secondly, knowing your design phase also helps you ask the right questions for user research. For instance, there’s is no point in testing the color of a button if you are still figuring out where it should be placed in the design.

3. Have a clear hierarchy

It is easy to take hierarchy for granted, but it is a UX principle that ensures smooth navigation throughout a design. There are two chief hierarchies that you need to note. First comes the hierarchy that is associated with how content or information is organized throughout the design. For example, when you open a website or app, you will note the navigation bar that includes the main sections. This is the primary hierarchy. When you click or hover over this bar, you will note further sub-categories of content open up, taking you deeper into the app or site. These are the secondary menus.

4. Use simple language

Just as simplicity has become a best practice in visual design, UX-focused copywriting should avoid technical terms and opt for simple language. Users are busy, they’re on the go, they’re multitasking, so use words in your design that are closest to the user’s thoughts.

5. The user is in control

User control focuses on greater flexibility of use and better control of where a user is within a design or product, enhancing user experience. Furthermore, it allows users to backpedal and recover from errors.

6.  Design with personality

Your design can attract more users if it showcases a character that interests the user persona you are designing for. Users find it hard to connect with a lifeless design, device, or code. Adding personality to your design gives it the human touch that makes it more attractive and usable

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