Every UI/UX Designer Should Know These Psychological Fundamentals

 

Every UI/UX designer has to consider several factors like the users, business, accessibility, usability, technology, environment, and empathy, among others, while designing the interface. 

It is imperative to discover the kind of response you wish to extract from your end-users while designing a product. Human behavior is influenced by understanding psychology principles and forming a seamless experience for the target audience. 

A UI/UX designer believes that a business grows by accessing these factors. Today, designers who have completed one of the top UI and UX courses become highly knowledgeable in interaction design. Thus, they can make a meaningful and usable user interface. However, the task of a designer does not finish here. 

Check out some of these top psychological fundamentals that every UI/UX designer should be aware of:

1. Feedback from a Reputed Media or a Celebrity 

Usually, people are easily influenced by someone famous. If they come across feedback or review from the media or a celebrity, they will trust it more. The recommendation of an expert, press release articles, and celebrity reviews are some instances of authority. At the same time, such reviews should not appear as paid statements to the users. If a review or feedback is more natural, it creates more trust. 

2. Social Proofs through Testimonials and Ratings

People love to follow what others do. It is also called social proof, which is extremely common these days. Social proof is to show proof to users that as society loves it, you may also follow suit. Testimonials, reviews, and ratings are some of the best instances of social proof. Most users purchase a product that has a good review or rating by other people. Social proofs add greater credibility and trust to a product. 

As testimonials, reviews, and ratings are easily available these days, simply using this methodology is inadequate. There is a possibility of many users finding such reviews fake, especially when there are fewer reviews or ratings. If you want to get an effective outcome, we recommend you to get or go through a large number of reviews/ratings.

3. Decision Dilemma 

Many people are often confused to make their final decision when there are too many choices before them. Rather, if users have fewer options, they can make up their minds promptly and thus avoid dropouts. So, we recommend just one or two alternatives for users to make their decisions without any confusion. 

4. Fear of Scarcity 

Many people are afraid of missing out on what they are fond of. It is popularly referred to as fear of missing out or FOMO. We usually tend to feel missing out on the status updates that other people post. So, many of us keep watching the walls of other users. Similarly, scarcity triggers people to start taking action. Also, it coaxes people to purchase a product before it is out of the store or market. 

5. Reciprocation 

We usually give something if we receive something. These days, many people are apprehensive about sharing their data. It can be very tough to ask visitors signing up on your site if the trust factor is missing. Some good examples for reciprocation could be rewards, reports, and free books. 

Get in touch with Design Boat now if you are keen to know how to design an immaculate user interface. Several institutes offer UX classes in India but Design Boat is well-known for its professional and high-end UI UX design courses for fresher, as well as, experienced professionals.